Technology Journal @ arcademixer

Not just this time, the phone is marketed Nexian are bundling with the phone card’s service, diantre sells thousands of prospective buyers. This phenomenon is true has been going on since the beginning of this 2009 mid-year.

Since working with Excelcomindo Pratama (XL) in early May 2009 and, Nexian then took consecutive Indosat, Telkomsel, Telkom Flexi even, to market the phone besutannya imported from China.

The result, said President Director of PT Metrotech Jaya Community, Martono Jaya Kusuma – Nexian manufacturer, the company has so far sold more than one million units.

“Want me to the end of this year the target is still able to sell up to two million units,” he said in between the lines one cell phone products, at the mall Grand Indonesia, Jakarta, Friday (6/11/2009).

Martono optimistic things will still sells. Because, assuming he was, if at least 10% of the 120 million mobile phone owners in Indonesia to buy a new Qwerty phone, the available market potential is 12 million.

“Well, I think until the end of the year less than five or six million units of mobile phones on the market that Hunter had sold,” he said.

However Martono still proud. Because, he argues, has achieved sales performance, has been far beyond its competitors that he says reaches 20 brands, including European output device. “Even more than the sale of BlackBerry in Indonesia.”

Nexian certainly do not want to stop cell phone phenomenon here. Although Martono sure Qwerty phone will still be in demand in 2010, but he recognizes the need for value-added new features to the capital looking for a local brand mobile phone dipasoknya.

“Features of the phone clearly should be added Hunter. You can not just rely on that feature, that’s all. Looking ahead, Facebook and Twitter may have jadul (outdated-red). So we have to issue a new innovation,” he explained.

Innovation in question is certainly parlente men refer to customer needs and requests. For that matter, Nexian live customizes which will release the phone, including adding features ordered operators.

Local Pride

Although almost all electronic components supplied from China, but insisted that Martono operating system and embedded applications in the whole cell phone, home-made pure. “We use open source to provide the features according to local needs.”

“Frankly we were not able to make the components themselves. But at least we have attempted to meet local content requirements of the assembly, chassis, and software. Remember, the main component of the cell phone not only in hardware but also software. And our software is a local touch, “said Martono.

One reason for this Nexian dikemukan boss of electronic components are still imported is higher taxes so a homemade device rather than imports of goods inside. “Tax 5-15% more expensive, depending on the components.”

He had not seen any real incentive from the government to raise the domestic mobile phone industry. ‘If the government really serious, they should give preference to the local brands to join the tender. Do nothing is not believe, how we can grow. ”

Deep in the heart Martono admitted, the potential for local phone became king in his own country remains, as long as the support from all circles. “I want to Nexian better known as a local phone. Not only Nexian, I wanted all the local brands to grow.”

“The assumption, if the players in the market already has the quality and quantity of lots, with a strong brand, we also have bargain power to build up in the country, such as mobile phones have their own factories.”

“And I think it’s not impossible. Ponsel China local brands in the last two years won great popularity,” said Martono.