Technology Journal @ arcademixer

luxury phone business that had shone in the last few years, now began to fade. In fact, some well-known vendors who diligently took mobile phones cost hundreds of millions are choosing backward, because the gloomy economic conditions.

Motorola, Bang & Olufson, Sony Ericsson and Vertu series mobile phone maker is not able to survive in this business. The latest news came from Motorola. Earlier this week the company reported that they had canceled the release of the E18 phone dibanderol Ivory U.S. $ 3,000 (approximately USD 30 million), because the phone does not invite the media interest in communications services.

Earlier, in October last year, Bang & Olufsen (Danish electronics company) which also has a mobile phone marketed in Europe for more than U.S. $ 1500, this business has closed because the votes are not profitable.

One of the reasons behind the gloomy luxury mobile phone business is told by a researcher at the Curreny Analysis, Avi Greengart is because the gloomy world economic crisis.

“Super-expensive phone and bling-bling has become a huge market where conspicuous consumption is one way to exist, but now the economy is very different for each person,” he explained.

But despite gloomy Nuovo, Vertu designers remain optimistic, saying that the luxury mobile phone will go back and find the demand squirm again. “It makes no difference with a watch or a car. If you’re targeting people who appreciate something made with unusual, then there would be a group of people who are interested.”

Looking back, it is a luxury mobile phone market had writhed in the past year. This is shown by the designer houses that seemed to compete in this sector, as reported by detikINET from Wired, Friday (24/7/2009).

Some of the products these classy Prada by LG is launching LG Prada 2 phone and Emporio Armani Samsung along with M & Effectnya Night 5500, followed by the birth Motorola Aura worth U.S. $ 2000, and subsequently issued Vertu luxury phones are worth U.S. $ 6000.